Sales & Marketing

Modern ABM is shaping toward higher digital engagement as the main approach to influence buying groups. However, a recent Forrester study found that roughly 37% of B2B companies waste marketing spend as a result of poor-quality...

With 67% of B2B buyer journeys taking place digitally, modern ABM is shaping towards higher digital engagement as the main approach to influence buying groups. However, ignoring key signals, poor data quality and siloed executi...

Dun & Bradstreet has helped our clients know their risk and their potential through the power of better decisioning based on data and analytics. Our trusted data and analytical insights are perhaps now more important than ever....

The buying environment in 2020 has changed dramatically. Is your revenue team ready to adapt and ignite growth going forward? A recent survey by McKinsey found that most buyers are no longer in purchase mode*. Reaching and e...