From Good to Great: Accelerating Buyer Engagement with Intent
Modern ABM is shaping toward higher digital engagement as the main approach to influence buying groups. However, a recent Forrester study found that roughly 37% of B2B companies waste marketing spend as a result of poor-quality data.
Join us on July 30th at 10:00 AM PT as we speak with experts at HP and find out how leading ABM practitioners ignite growth and accelerate digital engagement using profile indicators, intent and other behavior signals.
In the webinar you will learn how to:
• Identify and prioritize the right buyers
• Design 1:1 omni channel digital buyer journeys that can accelerate engagement
• Organize and align your demand gen, digital, content and sales teams for success
Plus, register and get exclusive access to our newest report on how to use intent data in your ABM strateg