Four Drivers to Accelerate Buyer Engagement and Growth

Marketing and sales have always been an art of relevance. The right audience finds the right story and a compelling reason to act. Sometimes we leave it to intuition and expertise, but the modern marketing leader must now adapt and be even more agile.

In this session, Zarina Stanford, CCMO of Rackspace Technology, shares her views on why she thinks that “There hasn’t been a more exciting time to be in marketing these days”, and how the right tools - along with the right frameworks - can help drive exponential growth.