Data Talks Episode 5: Improving Accuracy and Confidence in Match Results

Match confidence is key to the understanding of data management. Match confidence codes are expressed through 11 different data elements with grades, translated that into a confidence code. We share tips to understanding and optimizing match results to get the most useful data at the end of the process.

Host, George L’Heureux, Principal Consultant, Data Strategy at Dun & Bradstreet
Guest, Liz Walters, Data Advisor, Dun & Bradstreet

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