Destination CRM Roundtable - Master Data Management - A Single View of the Truth

Master Data Management, MDM, links all the critical business data of an enterprise to a single reference point. It is your businesses single point of truth.

At this roundtable discussion you will hear and learn from experts how to create a master data management system, set up best practices, and more including:

How your data can help drive value across the business
Why referential data is important to MDM
How to move from basic contact reporting to true business intelligence
Fundamental elements for successfully standing up an MDM and/or CRM practice

To learn more about this and other Dun & Bradstreet solutions, visit us at