Data Talks Episode 10: Consumer-to-Business (C2B) Matching
Consumer-to-Business Matching is a cross-selling approach where a company can look for business prospects within their robust consumer portfolio. It’s a powerful strategy used by financial institutions that has powerful benefits throughout B2B.
Host, George L’Heureux, Principal Consultant, Data Strategy at Dun & Bradstreet
Guest, Holly Reed, Principal Data Advisor, Dun & Bradstreet