Sales & Marketing

ABM, AI and the Future of B2B Buying

Webinar replay:

B2B buyers are now expecting to be treated as equal partners by their vendors, and demanding buying experiences that are increasingly open, connected, intuitive, and immediate.

Join Forrester’s Steve Casey as he analyzes the impact of two important trends – the growing realization that all marketing and sales engagement needs to be account-centric and the maturation of AI-powered applications that can create relevant and contextual experiences throughout the entire buying journey – and uncovers:

 The importance of quality data as the fuel for more effective engagement.
 Why traditional, rules-based approaches fall short of increasing buyer expectations.
 Real-life examples of companies that have successfully scaled their account-centric digital engagement.

www.dnb.com