Decoding Intent Data
As buyer behavior continues to change, B2B companies are significantly increasing their spend on digital demand gen efforts. However, the biggest challenge today is‚ selecting‚ the right accounts and engaging them‚ consistently‚ across channels.
Webinar replay: Join Brandon Friesen, Just Media CEO, as he covers how big brands are igniting growth and accelerating digital engagement using intent and behavioral signals. as they cover what’s changed, what’s coming up in the near future and, how to address those opportunities to‚ deliver breakthrough results.
In this session you will learn:
• Using intent data to identify what companies from your target accounts are in-market and what use case they’re interested in.
• 3 examples of companies using data, insights and AI to identify and engage buyers with the right message at the right time.
• How to create a winning digital strategy to attract and engage in-market buyers across channels align and organize cross functional teams to set campaigns and programs for success.
• How to set the right metrics and measure for success across channels.
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