Building Account Based Experiences for a Cookie-less World
When you combine the digital transformation businesses went through in 2020 with the challenge that marketers will no longer be able to rely on 3rd party cookies to deliver content and personalization – what’s a modern B2B Marketer to do?
Stacy Greiner, CMO of Dun & Bradstreet along with Etai Beck, CEO and Co-Founder of Folloze and others offer an informative discussion on the impact and implications of these new challenges. See how modern RevTech solutions must account for these seismic changes and support revenue teams with newer, privacy-compliant ways to engage with buyers and accelerate growth for the business.