Sales & Marketing

Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and...

The ask is ambitious, and the stakes are high. Your revenue teams are being tasked with providing a frictionless, personalized end-to-end buyer experience. But the mission won’t be accomplished without considering one simple fa...

Master Data Management, MDM, links all the critical business data of an enterprise to a single reference point. It is your businesses single point of truth. At this roundtable discussion you will hear and learn from experts ...

Pete Kazanjy, Founder of Atrium and Modern Sales Pros. Data-driven management: Learn how you can tactically manage and monitor your team with data. Improve your team’s performance today. - Tactical management – data driven pr...

Dale Mitchell, Head of Operations for Fujitsu. How are you leveraging data to make the right sales adjustments throughout 2021? Changes throughout the year in sales are inevitable. These changes are impacting organization’s e...

Marketing and sales have always been an art of relevance. The right audience finds the right story and a compelling reason to act. Sometimes we leave it to intuition and expertise, but the modern marketing leader must now adap...

B2B companies are challenged to meaningfully target and reach their buyers across digital channels or even on their own websites. And that leads to burning dollars on digital marketing for nothing. Hear how Sierra Wireless is u...

When you combine the digital transformation businesses went through in 2020 with the challenge that marketers will no longer be able to rely on 3rd party cookies to deliver content and personalization – what’s a modern B2B Mark...

Sustainable growth in today's B2B markets is highly dependent upon an organization's ability to sense and respond to buyer behaviors - and that insight is increasingly derived from both 1st and 3rd party data. By committing to ...