Data Talks, Episode 23: Leveraging the Match Data Profile
Alternate match points can help optimize matching and stewardship to allow you to achieve the velocity in your match exercise that your stakeholders demand.
Data Talks Episode 22: URL and Email Address Matching
There are two primary uses cases where domain matching is helpful: when name and address aren’t enough and where the company information is incomplete.
Data Talks Episode 21: Assessing MDM Software Choices
Even with a data-centric approach, MDM software remains an integral part of most organizations’ solution stack; you need to know how the available options address your needs.
Data Talks Episode 20: Navigating Data Technology Migrations
Switching technologies can be one of the most harrowing times for data teams; understanding likely failure points and constant communication can help mitigate the risk.
Data Talks Episode 19: The Critical Importance of Data Context
Data professionals need to understand the details behind the data elements they use; even simple-seeming data could have hidden subtleties that impact analytic accuracy.
Data Talks Episode 18: What COVID-19 Taught Us About Matching
The COVID-19 pandemic has forced companies around the world to reevaluate their business processes. The rules they use to automate identity resolution are no exceptions.
Data Talks Episode 17: Segmentation Success Using Sales and Employee Figures
B2B marketing often depends on knowing the size of your prospects, but reliable data can be difficult to come across. Intelligent estimation can be the key to success.
Data Talks Episode 16: Finding Your Organization’s Data Truth
Every organization has a unique way of seeing the world. Third-party data helps to refine that view, but it still requires expert insight and governance
Data Talks, Episode 15: Getting the Most from Your Data Partner
Our experts share real-world experiences and advice to help you get the most value from your data partner.